The App
Part of the challenge was ensuring the app stayed easy to use for people with different ranges of abilities, so accessibility had to be at the forefront of any design decision.
The result is a design featuring big buttons and trimmed-down content, broken down as much as possible to avoid overwhelming users. We kept the perky Cérge avatar while strengthening the brand identity with rounded elements and bold brand colours.
The Website
The website redesign included a brand new header, plus new hero and testimonials sections. It also featured a total redesign of the listings and single listing pages.
Accessibility remained key, so contrast is high and buttons are easy to find and use. The Cérge avatar helps break up the 2D layout in the spirit of Japanese Manga.
The Tablet App
After field research we realized some businesses don’t have access to a computer at all times, and needed another way to use Cérge easily — a tablet app.
The challenge was moving away from the web portal design and adapting it to a different tablet experience. We kept the rounded elements and introduced curves to create an experience unique to tablet while staying consistent with the brand identity.
Collaterals
Collaterals included customer and business flyers, posters, banners, and presentations. They were a great design challenge as print design is always so different from digital.
A key part of the work was identifying the message for each asset and making it readable at a glance — bold type was chosen to capture attention.
